Considering a new Serta iComfort mattress but not sure if it’s the right fit? Mattress reviews provide helpful insight from others who’ve purchased this brand and can help you compare and select the best fit.
Serta iComfort mattress reviews tell you about the beds, pros and cons of ownership, how satisfied people are compared with competing brands, about durability and service, and several other factors that can be difficult to gauge from a showroom test.
This article will take a detailed look at the current Serta iComfort mattress lineup and owner reviews, highlight both the positive and negative aspects so you can make an informed choice. If you want to compare multiple brands, check out our comparison of discount and name brand memory foam companies.
The Serta brand has been around since 1931 and is one of the largest mattress brand in the U.S., alongside Tempur Sealy and Simmons. They made their name in the traditional innerspring mattress world by licensing brand rights to independent manufacturers.
In 2011, Serta introduced the iComfort line following the success of memory foam brands like Tempurpedic. The iComfort line was one of the first major brands to utilize “gel-infused” foams, which feature gel beads embedded within poly and memory foams. Serta claims that this lends their mattresses a cooler touch than traditional foams, however this claim has not gone undisputed or unchallenged by competitors or trade associations.
The company still offers innerspring and hybrid mattresses, and also offers adjustable beds and other accessories. Serta sells direct to consumers through their website and via traditional dealer networks through department stores and mattress showrooms.
The Serta iComfort Mattress Lineup
The Serta iComfort mattress line was recently revamped in 2014 to include new models, new specifications and new covers. They currently offer three iComfort lines encompassing a total of 15 models. All prices are shown in Queen size, for mattresses only (not including foundations or bases). Prices and reviews are from Serta’s website as of August 6, 2014 unless otherwise noted.
After introducing their new lineup, Serta.com changed their review system, and no longer lists reviews for individual products. The new mattresses do not appear to have any reviews as of yet on their website (existing ones are for now-discontinued models with different specifications). Previously, the Serta iComfort series had over 400 reviews on Serta.com, with an average rating of 4.0 / 5 stars, and about 78% of reviewers recommending their mattress.
- Serta iComfort – The iComfort collection encompasses the core line of mattresses, all of which feature primarily medium density (3-4lb) gel and non-gel temperature sensitive memory foam. This collection includes:
- Insight Everfeel – $1074; no ratings
- Genius Everfeel – $1374; no ratings
- Savant Everfeel Cushion Firm – $1574; no ratings
- Savant Everfeel Plush – $1574; no ratings
- Prodigy Everfeel – $1774; no ratings
- Serta iComfort Directions – The iComfort Directions collection tencel fabric covers, graphene and gel infused memory foam (medium 4lb density) and an additional gel support layer designed to enhance the support and cooling of the original line. This collection includes:
- Inception – $1774; rated 3.8 / 5 (4 reviews)
- Acumen – $2074; rated 2.8 / 5 (3 reviews)
- Acumen Firm – $2074; no ratings
- Reinvention – $2474; rated 3.7 / 5 (3 reviews)
- Epic – $2774; rated 5 / 5 (1 review)
- Serta iComfort EFX – The EFX collection was created by Serta specifically for third-party retailers and is not sold directly by Serta. It features similar medium density (mostly 4lb) gel and non-gel memory foam as the core collection (advertised as containing more gel than standard) with Tencel fabric covers.
- Aura EFX – $1274; no ratings
- Intellectual EFX – $1474; no ratings
- Visionary EFX Cushion Firm – $1774; no ratings
- Visionary EFX Plush – $1774; no ratings
- Brilliant EFX – $1974; no ratings
Overview of Serta iComfort Mattress Reviews
Serta iComfort has remained steadily popular since it’s introduction, and many people seek out reviews and comparison information for the brand. Their lines tend to be on the premium end of mattress prices, but still comparatively less than Tempurpedic.
As a brand, Serta iComfort touts high owner ratings and cooler sleep than traditional memory foams, but how does this hold up in the court of owner reviews?
Here, we’ll look at third-party rankings of Serta iComfort mattress reviews and compare their performance to industry averages to see how they stack up. While reviews and statistics can’t tell you everything you need to know to get a comfortable mattress, they can provide valuable insight into what you can expect.
According to independent review website SleepLikeTheDead.com, 77% of iComfort owners report being satisfied with their mattresses. This is below the norm compared to memory foam brands overall, which have average satisfaction ratings around 80%. However, this is higher than mattresses in general (72%) and significantly higher than the average for innerspring beds (63%).
Here is a summary of their analysis of Serta iComfort mattress reviews (it is noted that this analysis is largely of the discontinued models, though SLTD states that performance will likely be similar):
- C+ overall rating.
- 8% report premature sagging, slightly higher than average.
- Average to above-average prices.
- Majority of owners report pain relief, though some do report more pain usually due to excess firmness or softening.
- 6% report significant odor/off-gassing, which is better than average for memory foam.
- 5% report significant heat retention, which is better than average for memory foam.
- 10% report significant firmness differences.
- Most people praise iComfort’s motion isolation.
- Average customer service score.
It is difficult to compare ratings across individual iComfort models at the this time due the newness of the mattress line and the lack of reviews.
Serta iComfort Mattress Reviews: Pros
- Fewer heat complaints
- Fewer odor complaints
- 25% cheaper than Tempurpedic
- Good warranty and return policy
The key highlights from Serta iComfort mattress reviews is that this brand has fewer heat and odor complaints than memory foam on average, is cheaper than the leading brand, and has an above average return and warranty policy.
Although their cooler sleep claims were targeted as unproven by the BBB’s National Advertising Division, SLTD found people less likely to complain about heat and strong odors with this brand. The complaint rate for these two factors is on par with spring beds, and likely due to the use of gel and medium to low-density foams.
Although Serta iComfort mattresses are still considered premium or luxury products, they average about 20%-40% less than the market leader, Tempurpedic. For example, a standard 10” memory foam bed costs $1374 from iComfort (Genius Everfeel) compared to $2099 from Tempurpedic (Contour Supreme). But, there are still other brands available offering similar products at even more competitive pricing.
The other key advantage for this brand is their impressive warranty and return policies, which many people praise in reviews. They offer 120 days for people to return after buying, and the warranty offers 15 years of full coverage (25 years total) with coverage kicking in on impressions over ¾-inch deep.
Serta iComfort Mattress Reviews: Cons
- Average to below-average satisfaction
- Limited reviews on new line
- Inconsistent firmness levels
- Potential durability concerns
The disadvantages presented by Serta iComfort mattress reviews include below average and limited reviews, potentially inconsistent products, and potential durability concerns.
SLTD found that reviews showed owner satisfaction ratings a few points below average compared to other memory foam companies. Since they reintroduced a new line up, there is also little to no review information on the newer models, and no long-term reviews that might offer insight into durability and performance.
One in ten people also complains that their bed was much firmer or softer than they anticipated, so their could be some inconsistency. A significant proportion of people also experience sagging within the first couple of years as well. However, as described above, Serta does offer returns and warranty coverage should the bed prove unsatisfactory.
Verdict from Serta iComfort Mattress Reviews
Overall, Serta iComfort mattress reviews show a decent product that has several important advantages, but also a few weaknesses potential buyers might want to be aware of.
Owners of this brand are more likely to be satisfied than not and are less likely to mention sleeping too hot than owners of some other brands, and their products tend come with good guarantees. Serta iComfort beds are also widely available and easy to purchase with several retail outlets and financing options.
Perhaps the biggest downside is the lack of review information for the new line, as consumers may find it difficult to get an unbiased perspective. Serta also provides only limited information on product specifications, such as layer thickness, warranty, material data, and other factors considered helpful for comparing value between brands.
If you are considering this brand or other memory foam beds, seek out Serta iComfort mattress reviews and contrast the pros and cons with your personal preferences and other brands to determine if this is the best fit in terms of value and potential comfort.